The biggest sales period of the ecommerce year is just around the corner (just in case you hadn’t noticed the Christmas section popping up at your local Target).
Don’t stuff up your opportunity to boost sales.
Read More“I need more downloadable PDFs that I might open once” — said no one ever.
If you’re looking for a way to grow your email list that’s fun, interactive and NOT just another downloadable guide destined for the PDF graveyard…
A quiz might just be the perfect lead magnet for you.
Read MoreThe unsung (and often forgotten) hero when it comes to marketing your brand.
Read MoreCrappy copy.
There’s been a bit of it floating around in the wild lately, stinking up the place.
Read MoreLet me repeat that: Buyer personas (or Customer Avatars) are LAME.
And if you're anything like me, your reaction to the idea of creating an in-depth fake persona for your ideal client is something like…
Read MoreI had super high expectations for the Go-To Skincare homepage. Did it live up to my almost impossible standards?
Read More