Creating a click-worthy quiz

“I need more downloadable PDFs that I might open once” — said no one ever.

If you’re looking for a way to grow your email list that’s fun, interactive and NOT just another downloadable guide destined for the PDF graveyard…

A quiz might just be the perfect lead magnet for you.

The unsung (and often forgotten) hero when it comes to marketing your brand.

Buyer personas are LAME

Let me repeat that: Buyer personas (or Customer Avatars) are LAME.

And if you're anything like me, your reaction to the idea of creating an in-depth fake persona for your ideal client is something like…

Spoiler-alert: brand personality is how you create a thriving business