‘The Big Idea’ is so frequently talked about in copy and marketing, but so rarely defined without the use of vague, kinda wanky, extremely unhelpful terms 👎
But instead of defining what The Big Idea is, most just end up focusing on what it can do….
Copywriting, messaging and big ideas
‘The Big Idea’ is so frequently talked about in copy and marketing, but so rarely defined without the use of vague, kinda wanky, extremely unhelpful terms 👎
But instead of defining what The Big Idea is, most just end up focusing on what it can do….