As an Aussie, hearing you’re doing Vegemite “wrong” feels like a slap in the face.
I mean how could someone who, at the ripe ol’ age of 2, basically was existing on a diet that consisted almost entirely of Vegemite, be doing it wrong?
Read More‘The Big Idea’ is so frequently talked about in copy and marketing, but so rarely defined without the use of vague, kinda wanky, extremely unhelpful terms 👎
But instead of defining what The Big Idea is, most just end up focusing on what it can do….