For the Aussies in the room, Go-To Skincare needs no introduction — the witty brainchild of equally witty Zoe Foster Blake has been around since 2015 and even sold a 50.1% majority stake to BWX Group (who also own Sukin).
Read MoreJust because every brand and his dog are sending abandoned cart emails that lead with “You forgot/left something behind/your cart misses yewww!” (or the equally fucking annoying “what happened?” play), doesn’t mean you have to.
Read MoreHiring a copywriter can feel like a put-everything-you-got-on-red level gamble, particularly when you’re just starting your business…
What if they miss the mark or they just don’t get your brand?
Read MoreQuiz Pop Quiz: When is a quiz not a quiz?
(Don’t mind me, just casually working the word “quiz 4 times into a 10-word sentence) #skills
Read MoreIn this instalment of Quiz Unboxing I’m dissecting the latest offering from DTC heavyweights, Beardbrand.
Known for sharing a generous amount of educational and entertaining content, in a variety of forms, Beardbrand are no stranger to testing out ideas. And their Say Goodbye to Scent Confusion quiz is a solid concept worth looking at…
Read MoreA shoppable quiz is the gold standard when it comes to growing your ecommerce brand’s email list — and unlike your standard 10% discount, it’ll fill your list up with segmented, warm leads.
With that in mind, it’s time to rip open the packaging tape on one of the nicest shoppable quizzes on the interwebs - Rooted’s Find Your Plant quiz.
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