While your guide is magically making it's way to you, check out a damn blog or two:
The definitive list of brand personality archetypes
There’s been a bit of it floating around in the wild lately, stinking up the place.
Let me repeat that: Buyer personas (or Customer Avatars) are LAME.
And if you're anything like me, your reaction to the idea of creating an in-depth fake persona for your ideal client is something like…