Copywriting resources — Damn Write | Brand and Messaging Strategy

Hey there, you absolute legend! 👋🏼

Here’s a list of resources to help you write more compelling copy.

Click here to grab a copy of the slide deck here.

TEMPLATES

Most of these are Google Docs you can create copies of (File > Make a copy)

Survey templates

Over the shoulder message mining tutorial

Competito r analysis worksheet

Core messages worksheet

Cheat sheets - formatting, editing etc

Headline swipe file

TOOLS

Hemingway app (readability level)

Weava highlighting chrome extension

Brain.FM or tree.FM for background noise

READING

Big Ideas and how to find them

Lianna Patch on writing better product descriptions

Anna Rogan on using slang without being cringey or offensive

Write copy like Apple AKA rhetorical devices AKA the cheat code to writing memorable copy