As an Aussie, hearing you’re doing Vegemite “wrong” feels like a slap in the face.
I mean how could someone who, at the ripe ol’ age of 2, basically was existing on a diet that consisted almost entirely of Vegemite, be doing it wrong?
Read MoreThe last time I played Monopoly with my family, it ended abruptly after a particularly spicy swearword was dropped and the board was (almost inevitably) flipped…
Read MoreThis is the kinda big narrative-shifting idea that sticks. It’s compelling because rather than lead with the obvious “help wanted” or “we’re hiring” they’re positioning working at Maccas as a way to make friends.
Read MoreCrockd is what ideal clients (and ecommerce businesses) are made of… a big idea turned tangible product backed up with branding to match 🤌🏼
When Rosa, one of the super smart brains behind Crockd, showed up wanting copy my first reaction was “wait… why? What you’ve got is already SO good!”
Read More‘The Big Idea’ is so frequently talked about in copy and marketing, but so rarely defined without the use of vague, kinda wanky, extremely unhelpful terms 👎
But instead of defining what The Big Idea is, most just end up focusing on what it can do….
Back in the thick of the pandemic, an enquiry showed up that didn’t quite tick the “ecommerce clients only” checkbox…
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