The definitive list of brand personality archetypes
There’s been a bit of it floating around in the wild lately, stinking up the place.
Let me repeat that: Buyer personas (or Customer Avatars) are LAME.
And if you're anything like me, your reaction to the idea of creating an in-depth fake persona for your ideal client is something like…
Here’s a harsh reality:
It doesn’t matter how good your copy is… if it’s not presented in a way that’s easy to read, it’s not getting read.
I had super high expectations for the Go-To Skincare homepage. Did it live up to my almost impossible standards?
Spoiler-alert: brand personality is how you create a thriving business